Anna is a recognised industry expert with over 20 years in sales, revenue management and pricing. She has worked with and advised airlines, rail operators and service companies in Europe, North America and Asia.

Anna began her career with Deutsche Lufthansa AG where she held various positions in sales, revenue management and controlling in Germany and abroad. While with Lufthansa, she led the move toward integrating RM & Pricing. She is experienced with the latest O&D revenue Management methods and tools. Anna has also held senior and executive positions in RM & Pricing with DeutscheBahn and Start-Amadeus.

As a consultant, she has assisted clients in Central Europe, Canada, the United States and Asia to define revenue management and pricing strategy, select appropriate tools and introduce change management. Her former clients include German ATC, Lufthansa Skychefs, Lufthansa Systems (consulting Air Canada, Alitalia, Southwest Airlines) and Roland Berger Strategy Consultants (consulting China Southern Airlines).

Specialties

• Pricing & revenue management for both leg based and Origin/Destination approaches
• Pricing strategy & dynamic pricing
• Change processes and project management
• Aspects of revenue management ‘beyond technology’
• Business process redesign and optimisation
• Sales and distribution policies and incentive systems

Recent Assignments

• Business process re-engineering at Lufthansa Worldshop
• Revenue management audit at China Southern Airlines (with Roland Berger) 
• Executive Implementation Manager for O&D Revenue Management at Southwest Airlines (with LH-Systems)
• Dynamic Price Engine and revenue management study on O&D system benefits at Southwest Airlines (with LH Systems) 
• Business process re-engineering for sales, product development and supply chain management at Lufthansa SkyChefs 
• Business Strategy Development tower services at ATC Germany
• Price strategy development and implementation of the first yield management system within Deutsche Bahn
• Implementation of the first yield management system within Lufthansa 

Languages

• English - Fluent
• German - Fluent
• Spanish - Basic