With over 20 years in Lufthansa German Airlines and Star Alliance Services GmbH, Michael is an expert on commercial management, marketing and sales, and alliances. As Regional Director Asia/Pacific for Star Alliance, he led the alliance activities in the region and project managed the integration of two Chinese airline members into the alliance.

Most recently, he has assisted a European airline to select their best-fit alliance, a Russian airline on integration into an alliance and a major global aliance on various commercial projects. Michael has used his experience in sales and marketing as well as in managing international operations to assist airlines and alliances with performance improvement across Asia Pacific, Europe and the Middle East.

Specialties

• Alliance strategy and management
• Alliance new member integration support
• International sales strategy, planning and steering
• Customer relationship management
• Loyalty and Frequent Flier Programmes
• Marketing communications
• Business process simplification

Specialties

• Led alliance integration process for entry of Air China into Star Alliance
• Led alliance integration process for entry of Shanghai Airlines into Star Alliance
• State of readiness review for the entry of Russia's 2nd largest airline into the oneworld global alliance
• Harmonisation of booking class structures across member airlines in a major alliance
• Supported SkyTeam Airline Alliance Management with the creation of the central organisation
• Advised SkyTeam Airline Alliance Management on various commercial projects
• Commercial restructuring of the second largest Middle Eastern airline
• Restructuring of international sales organisations at various airlines according to individual market needs
• Feasibility study on revenue management project at a major alliance organisation
• Alliance analysis for a European flag carrier
• Managed and refocused Lufthansa sales and marketing planning for Asia Pacific
• Developed and implemented alliance corporate sales programmes
• Sales planning and steering for Lufthansa Asia Pacific with double digit revenue growth annually over 7 years

Languages

• German - Fluent
• English - Fluent
• Spanish - Basic