Werner is an expert in strategic and tactical pricing, operational yield management and research & development of YM and pricing technology. He has more than 24 years experience working with scheduled full service and leisure airlines, tour operators, railways and car rental companies.

Werner began his career with Lufthansa German Airlines and achieved the positions of Head of RM Intercontinental and Head of Research & Development RM and Pricing. He went on to hold senior and executive roles with SIXT car rental and AIDA, Germany's largest cruise operator. His consulting clients have included, S7 Group, British Midland International, Condor and Tui Group.

Specialties

• Pricing & Yield management for both leg based and Origin/Destination approaches
• Change management
• Pricing strategies & dynamic pricing
• Human aspects of yield management
• Yield management implementation
• Yield management process design
• Training and coaching
• Organisation design and staff reductions
• Change processes and project management

Recent Assignments

• Assessment of YM processes at British Midland. Implementation of practical changes and training. Consulting for structural changes in organisation.
• Assessment, process review and definitions in yield management & pricing at Russia’s 2nd largest airline
• Assessment and recommendations for the interaction between YM and sales within the transition from leg to O&D yield management at a major Asian carrier
• Evaluation for YM application at a major British railway company
• Built up integrated revenue management for Lufthansa subsidiary, Thomas Cook AG
• Implementation of the first yield management system within Lufthansa
• Development of Group-YM tool together with PROS for Lufthansa
• Development of an origin-destination based forecasting system as a further improvement of the LH-O&D Revenue Management System
• Implementation of new RM methods and tools and integration into the operational structure of sales & marketing at a leading tourist business – including development of a new pricing structure with flexible demand driven pricing

Languages

• German - Fluent
• English - Fluent